The best leaders are strong, charismatic communicators known for their vision and discernment, as well as the direct, clear and impactful messages they deliver. They are social dialogue experts who are adept at using digital communication tools.
In a world of constant change, with environmental, digital and social transitions and multiple crises under way, leaders need to be stronger communicators than ever before.
They must have a strong, bold vision for their companies and society at large, make commitments and follow through with them, and deliver direct, clear and consistent messages.
« They must structure information, always adapt to their audience, pick the right time to speak, choose their words carefully, and be able to detect weak signals. »
In an increasingly collaborative, civic and borderless world, leaders must be coaches and dialogue experts if they are to make meaningful connections with the world around them and have the discernment to make the right decisions.
Leaders must motivate, inspire and convince their teams. They need to show they are good listeners, charismatic, sincere, emotionally intelligent and in tune with those around them. CEOs delivering monologues to rapt and sympathetic audiences are a thing of the past – modern leaders need to prove their worth. To build credibility and influence, leaders have to showcase their expertise in internal communication (with employees, social partners, local managers, the executive committee, the management committee and the board of directors), external communication (local authorities, lawmakers, influencers, competitors, etc.) and collective leadership. They must be willing to openly build even stronger ties with their ecosystem, including their competitors. Leadership is about knowing when to let others speak, whether they are employees, shareholders, partners or clients acting as ambassadors for the company.
« This is key in ensuring their message makes an impact, their strategic vision gains support, their purpose is brought to life, and their group enjoys success. »
In today’s social media-driven world, leaders need to embrace a wide range of media and channels for communication.
They need to be equally good at digital and in-person communication. They need to pick the right time to speak about matters of topical interest. They must present well-thought-out arguments based on reliable information using accurate and nuanced language that reflects their personal style, targeting the most appropriate audience to make a short- and long-term impact.
Bureau 121 is committed to helping its clients overcome any challenges they may face.
We are committed to providing our clients with the advice and services they need to take action, solve challenges and achieve fast results, focusing on strategic thinking, vision statement creation and implementation, communication strategies (which sometimes overlap with marketing strategies), brand marketing and long-term impact. We are business‑oriented solution providers.
As a firm with over 20 years of experience in strategic communication and a network of highly qualified experts, we pride ourselves on providing a comprehensive and tailored service.
We are committed to delivering ideas, content, and a strong and unique value proposition that suit your needs and time frame.
We are committed to making every effort to help you communicate convincingly, whether in writing or verbally, internally or externally, in normal or exceptional circumstances.
We are fully committed to using our energy, rigorous approach and positivity to help you earn trust, amplify your influence, showcase your company’s strengths through brand marketing campaigns, and achieve success.
Bureau 121 is more than a communications agency – it provides leaders and teams with tailored support to help them communicate convincingly, earn trust and make an impact throughout their company. Our work is guided by the value we place on listening, discernment, reliability, pragmatism, excellence, intelligence and human potential.